About Us

AyuDewi is more than just a beauty brand; It's a celebration of the inner beauty and strength that every woman possesses. AyuDewi is rooted in the rich culture of Malaysia and embodies the essence of timeless elegance and natural elegance. The name "AyuDewi" means "beautiful goddess" in Malay and is a tribute to the sacred beauty of every woman, blending traditional charm with modern sophistication.

Founded in the heart of Kuala Lumpur, AyuDewi's vision was to create a beauty collection that resonated with the traditional soul of Malaysia while meeting the contemporary needs of today's women. The journey began when a group of female entrepreneurs passionate about natural beauty and wellness saw a gap in the market for products that not only enhance physical beauty but also foster happiness.

With diverse backgrounds in herbology, dermatology, and cosmetic science, the founders set out to seek to leverage powerful botanicals indigenous to the Malaysian archipelago. They try to create recipes that are both gentle and effective, blending ancient wisdom with modern science. AyuDewi's products are a testament to this harmonious blend, with ingredients sustainably sourced from Malaysia's lush rainforests and pristine coasts.